Ch. 5 - Developing a Global Vision

Since the summer of 1965, where it originated at University of Florida, Gatorade has grew a tremendous amount. Thanks to being purchased by PepsiCo, it now is available in over 80 countries, and are continuing to look for new ways to improve their product. Gatorade being over 40 years old has been able to experience the fact that their product works, and is more likely to be able to spread globally. Their product is well known thanks to being the official sports drink in many of the major professional sports. Gatorade is already globally well known, considering their target market is those of a younger category, and the fact that their products are fairly inexpensive. Their global vision is going well, but can obviously improve, as they are always finding new ways to expand their place in the market.