The thing with Gatorade is that its popularity and being easy to purchase makes it such a great product. Gatorade can be purchased in about any convenience store and athletic apparel stores such as Modells, Sports Authority, and Dick's Sporting Goods. Not being set to only one store makes Gatorade something that is seen just about anywhere where you can purchase any drink. Special products besides the drink itself would only be sold in the athletic apparel stores, but that doesn't mean it's something difficult to get. If you're into sports and working out, it's almost safe to say that you are familiar with these athletic apparel stores meaning these Gatorade products could be seen every time you walk through the store.
I went to Modells on 86th street, and was able to see that they sell Gatorade products, such as powders and chewables in the section where it would best fit around other sports drinks or other forms of hydration. Also I went to two different deli/convenience stores and of course Gatorade was being sold, along with their competitors being energy drinks (Monster, Red Bull). Gatorade Lacks an official store, but all be drink companies don't have stores that accompany their product and that doesn't hinder their ability to market their product. Another way to buy Gatorade products would be online or supermarkets.
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