Ch. 17 - Personal Selling and Sales Management

Gatorade used personal selling by having a group of people called "Mission Control", who would follow feeds on social media sites regarding the product Gatorade. They would be able to respond to certain posts, either by proving facts or helping out by spreading the new product, which at the time was their new brand 'G'. Gatorade has tried to re-invent their product as it was becoming extremely main stream, which made it uncool to use at the time of their attempt to revive a failing product. Gatorade used this as a way to reconnect with athletes and teens to show them that Gatorade is still the best sports drink product around. Another way that Gatorade is able to promote itself, is through sponsoring athletic events as well as giving discounts to high school teams who want to purchase Gatorade products, as this is the most proven product on the market and this only helps them sell their product more.