Ch. 10 - Product Concepts

Gatorade is selling their products based off of their original sports drinks. Since the creation of the Gatorade drinks itself, a numerous amount of products followed in its footsteps. All of these products revolve around the initial idea which was hydration and allowing an athlete to preform at their highest potential, through the use of Gatorade. Gatorade is marketed in a specific way, which other sports drink brands cannot. Their products are on every sideline of any major sports event. This form of advertisement gives them a huge advantage over their competition. Gatorade already has the rights to have their drink as the official drink, for example the NFL the have Gatorade on the sidelines during the Superbowl which had an average audience of 111.5 million in 2014. Comparing Gatorade to another sports drink just doesn't work, considering how much of a vice grip it has over the market itself. As of now, nothing can compare to the strength of Gatorade and this makes their products that much more successful in terms of sales. The original drink helped spark the G-Series which is to be used before, during and after a workout, which puts Gatorade as a part of your entire workout experience.