Monday, April 28, 2014

Ch. 12 - Services and Nonprofit Organization Marketing

However, we want you to know that Gatorade is committed to encouraging sports participation and fueling athletic performance through the support of countless national and local programs such as:
  • The Gatorade High School Player of the Year program;
  • The Women's Sports Foundation & Travel and Training Program;
  • Elite youth tournaments, camps and programs such as U.S. Soccer Development Academy, Little League Baseball, Pop Warner, Five Star Basketball, ECNL Youth Women’s Soccer, Army All American Football Game, Football University, Men’s and Women’s Lacrosse and Varsity Cheerleading and Dance;
  • Running events including the ING New York Marathon, Bank of America Chicago Marathon, the Boston Marathon, and triathlons including the Lifetime Fitness Chicago Triathlon, Avia Wildflower Triathlon Festival, and the Rev3 Triathlon Series; and
  • Action Sports events and facilities including Woodward, Tampa Pro, Tampa Am, Superpark and Ms. Superpark.
By focusing on these initiatives and others like them, they’re able to share the benefits of Gatorade with millions of athletes nationwide.

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