Ch. 6 - Consumer Decision Making

Why would someone want to buy goods from Gatorade? The reason is that it's a proven form of hydration that even professional athletes use to stay at the top of their game. Being sold on over 80 countries just proves that it's something that has a track record of success. Gatorade stands at the top of the market because they are able to get the lucrative deals that allow them to work with these athletes who are idolized in society. It is something easily accessible, and affordable which makes Gatorade a real threat to all of their competitors. Not many other companies have such a focus on the health of athletes all around the globe. Gatorade helps make the consumers decision by always coming forth with new ideas, as science helps prove new ways to make the body work to its fullest potential. Plus having the world's greatest athletes backing their product helps out a bit.