Gatorade is committed to encouraging sports participation and fueling athletic performance through supporting many programs. These include Gatorade High School Player of the Year, Women's sports foundation, elite youth tournaments, countless running events, and Action Sports events. Through this they are able to share the benefits of Gatorade with millions of athletes around the globe.
Gatorade also gives discounts to High School teams in order to promote their goal of keeping all athletes hydrated and showing them they importance of remaining healthy.
Gatorade also joined with the NFL to educate athletes, parents, and coaches about heat-related illness and the importance of proper hydration and nutrition before, during and after games. They want to show that these problem are preventable if the right steps are taken to keep athletes healthy. Hydration is the first step in order to decrease they risk of heat illness.
Gatorade being apart of PepsiCo, they follow their ideals and strategies in regards to health and safety. PepsiCo feels that all of their products abide by their standards that they have set.
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