There are many sports drinks out in the market today. Something that puts Gatorade above the rest is that is was one of the first of its kind. It received attention thanks to the success of the Florida Gators. Without this accomplishment the history of Gatorade may have taken another pathway. Gatorade being the official sports drink of the NFL and other major sports across the globe allows it to have a competitive advantage over their competitors which consist of Powerade and energy drinks such as Redbull and Monster.
The national attention that Gatorade gets, from commercials with popular athletes, to the coach being bathed in Gatorade after an important win. Gatorade has more than 40 years of evidence that shows that their product helps keep athletes hydrated and which allows them to perform at their highest levels.
Gatorade has even created the "G-series" which consists of "Prime, Preform, Recover." Gatorade believes that the prime part of their merchandise will give you the energy you need to start out with. Preform is taken while you are actively either working out or playing sports. And Recover is suppose to help your muscles by having protein in their product which the muscles strengthen.
If athletes drink this energy drink, it would be more likely for those who worship and idol these pro athletes to also want to drink and become more like their idols. This strategic plans works well with in this market which is so heavily dependent on advertisement and a huge sports fan base globally. As long as sports remain on this planet, Gatorade will be there, always finding new ways to help the average athlete not miss a beat. Gatorade is always encouraging kids to be active.
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