Ch. 7 - Business Marketing

Gatorade usually markets to the every day, average athletes that use their products to stay hydrated. Gatorade doesn't really need to market to business' because of the fact the only business' that would purchase their products are already using them. Thanks to Gatorade being the official sports drink of many professionals sports internationally, it already has its place in the market, and having their drink along the sidelines helps market their product to their average customers. Gatorade was marketed to business' during their early stages in University of Miami. This was done after there was success linked to the product line which helped sell their sports drinks to official teams outside of the NCAA (college sports). As long as they keep getting new sponsorships in the form of the official sports drink, Gatorade will keep selling their products, just not to marketing major business', that is done through the success of their product.