Ch. 7 - Business Marketing

Gatorade usually markets to the every day, average athletes that use their products to stay hydrated. Gatorade doesn't really need to market to business' because of the fact the only business' that would purchase their products are already using them. Thanks to Gatorade being the official sports drink of many professionals sports internationally, it already has its place in the market, and having their drink along the sidelines helps market their product to their average customers. Gatorade was marketed to business' during their early stages in University of Miami. This was done after there was success linked to the product line which helped sell their sports drinks to official teams outside of the NCAA (college sports). As long as they keep getting new sponsorships in the form of the official sports drink, Gatorade will keep selling their products, just not to marketing major business', that is done through the success of their product.

Ch. 8 - Segmenting and Targeting Markets

Gatorade started within the school it was created it, University of Miami. Once the product was able to prove that it worked (or gave off the illusion that it does), Gatorade was able to become its own company and start selling to outside venues. Gatorade's target market is those who would like to drink something before, during and after working out. These drinks help out the human body by giving all the nutrients you will need in each process of the work out, to keep your body moving at tip top shape. The products give customers satisfaction because of the long history that Gatorade has been apart of. Once Gatorade was able to find success, in the sports realm, it made marketing their products that much easier because people were able to see how using it helps teams win. Not everyone is a professional athlete, but Gatorade is looking to keep everyone hydrated, even if that means drinking Gatorade as a casual drink as well. It's not going to cause you any harm if you were to drink it casually, so that opens another market for them. Because Gatorade is a sports drink, their target market will always revolve around that realm of people. Also because drinks can be sold universally, they have no boundaries as to who they can or cannot sell to.

Ch. 11 - Developing and Managing Products

Gatorade is constantly developing and creating new products within the marketplace. A lot of the time they seem to just add on to what they already have started, but Gatorade is moving itself forward in key parts of an athletes lifestyle. Gatorade is still being used ever since it was first made for the harsh weather for the Florida Gators, and it is obviously a successful product because of how it allows athletes to preform at their top level by staying hydrated. Gatorade has a team, who are constantly in the lab, figuring out new ways to help athletes remain hydrated, which keeps them safe. It is important for Gatorade to keep their cliental healthy, because if they weren't always looking for a way to improve and develop their products, then they would lose their customer base. Gatorade feels that if they help improve their own product, they are able to help out also in the realm of sports medicine, keeping people hydrated. Gatorade was even used in the aid of Rwandan Genocide aftermath, to help hydrate all those who were devastated. This sports drink company is able to account for 75% of the sports drink market, which shows that they have been able to develop their product as competition increases.

Ch. 12 - Services and Nonprofit Organization Marketing

However, we want you to know that Gatorade is committed to encouraging sports participation and fueling athletic performance through the support of countless national and local programs such as:

• The Gatorade High School Player of the Year program;
• The Women's Sports Foundation & Travel and Training Program;
• Elite youth tournaments, camps and programs such as U.S. Soccer Development Academy, Little League Baseball, Pop Warner, Five Star Basketball, ECNL Youth Women’s Soccer, Army All American Football Game, Football University, Men’s and Women’s Lacrosse and Varsity Cheerleading and Dance;
• Running events including the ING New York Marathon, Bank of America Chicago Marathon, the Boston Marathon, and triathlons including the Lifetime Fitness Chicago Triathlon, Avia Wildflower Triathlon Festival, and the Rev3 Triathlon Series; and
• Action Sports events and facilities including Woodward, Tampa Pro, Tampa Am, Superpark and Ms. Superpark.

By focusing on these initiatives and others like them, they’re able to share the benefits of Gatorade with millions of athletes nationwide.

Ch. 10 - Product Concepts

Gatorade is selling their products based off of their original sports drinks. Since the creation of the Gatorade drinks itself, a numerous amount of products followed in its footsteps. All of these products revolve around the initial idea which was hydration and allowing an athlete to preform at their highest potential, through the use of Gatorade. Gatorade is marketed in a specific way, which other sports drink brands cannot. Their products are on every sideline of any major sports event. This form of advertisement gives them a huge advantage over their competition. Gatorade already has the rights to have their drink as the official drink, for example the NFL the have Gatorade on the sidelines during the Superbowl which had an average audience of 111.5 million in 2014. Comparing Gatorade to another sports drink just doesn't work, considering how much of a vice grip it has over the market itself. As of now, nothing can compare to the strength of Gatorade and this makes their products that much more successful in terms of sales. The original drink helped spark the G-Series which is to be used before, during and after a workout, which puts Gatorade as a part of your entire workout experience.

Ch. 17 - Personal Selling and Sales Management

Gatorade used personal selling by having a group of people called "Mission Control", who would follow feeds on social media sites regarding the product Gatorade. They would be able to respond to certain posts, either by proving facts or helping out by spreading the new product, which at the time was their new brand 'G'. Gatorade has tried to re-invent their product as it was becoming extremely main stream, which made it uncool to use at the time of their attempt to revive a failing product. Gatorade used this as a way to reconnect with athletes and teens to show them that Gatorade is still the best sports drink product around. Another way that Gatorade is able to promote itself, is through sponsoring athletic events as well as giving discounts to high school teams who want to purchase Gatorade products, as this is the most proven product on the market and this only helps them sell their product more.

Ch. 16 - Advertising, Public Relations and Sales Promotion

Gatorade has got to this point thanks to their form of advertising. This form they chose may be on of the most effective ways to get to the public. A huge portion of America as well as the world are very interested in American Sports, and Gatorade is the official drink in all the major professional sports. Also, Gatorade has specific athletes in each sport to represent their drink and this helps promote their product to levels unlike any other drink or product in a general sense. Gatorade also has commercials with the athletes drinking the drink, showing how even the best use it. The role model effect has a huge factor. Every athlete sitting on the bench, always has a cup with the Gatorade logo on it, which then imprints the memory with this lightning bolt which always connects the viewer immediately with Gatorade itself.